101 Heritage Series

101 INTANGIBLE CULTURAL HERITAGE

Goldwork Hats

The Jinmang Shengyun Collection is crafted around the core of the “Golden Soul”. It combines 999 fine gold with natural elements such as butterflies and vines, breaking the cold and rigid feel of precious metals and turning them into wearable ornaments that hold the vitality of life and the warmth of handcrafting.

Filigree & Chasing, Crafting Delicacy

Abandoning traditional heavy gold styles, we forge pure gold into delicate gold threads with filigree, chasing, hollowing and other exquisite crafts. With masterful hands, the solid gold is drawn, twisted, and hammered into ethereal filaments, transcending the material’s weight to embrace a new realm of lightness and elegance.

Hollowing, Light & Shadow Dance

Chasing restores natural textures, hollowing lets light and shadow flow, highlighting gold’s luxury and the jewelry’s vivid vitality. Every chased line mimics the veins of leaves and wings, while the intricate hollowed-out patterns create a mesmerizing play of light. As the wearer moves, the gold shimmers with a dynamic radiance, breathing life into the metal.

Goldwork
Masterpieces

Our signature pieces take inspiration from natural creatures, recreating the moments of butterflies fluttering wings and flowers blooming. The gold thread textures are delicate, with vivid light and shadow effects, boasting both artistic appeal and collectible value.

Lacquer Hats

The Qiyun Liuguang Collection features the intangible cultural heritage of natural lacquer craft at its core. It fuses time-honored lacquer techniques from various regions with the classic silhouettes of Chinese headwear, combining the warm luster of natural lacquer with artisanal craftsmanship to create wearable lacquer art treasures.

Natural Lacquer
Craft

The natural lacquer craft dates back to the Hemudu culture, refined through six core processes including lacquer tapping and filtering. Intangible cultural heritage artisans manually purify and tint the lacquer, employing techniques like rhinoceros-skin lacquer and eggshell inlay.

Layers of Patina &
Polish

Multiple thin coats are applied and meticulously polished, resulting in a timeless texture that ages beautifully over time. Each layer is air-dried naturally in a humidity-controlled room before being hand-sanded to a flawless finish. This labor-intensive cycle of applying and polishing is repeated dozens of times, forging a deep, lustrous patina that grows richer and more translucent with the passage of time.

Lacquer
Masterpieces

These pieces strike a perfect balance between structured shape and lightness. The lacquered surface is as smooth and warm as jade with a restrained luster, revealing fluid textures when catching the light and embodying auspicious meanings. They are exquisite intangible cultural heritage headwear that blends practicality with cultural inheritance.

Feather Dot Hats

Emerald Glow & Feather Whisper: Plumed Crest CollectionSpirit of Intangible Cultural Heritage: Timeless Glory of Kingfisher Feather Inlay

Reviving an
Imperial Legacy

Infusing the time-honored art of kingfisher feather inlay into headwear design, we carry forward millennia of emerald-hued elegance and breathe new life into this imperial craft. A single brim encapsulates both nature’s bounties and the artisans’ heartfelt devotion.

Nature’s Iridescent
Artistry

The allure of kingfisher feather inlay lies in the harmony of nature and masterful ingenuity. Flourishing from the Han and Tang dynasties through to the Ming and Qing, this art form employs the feathers of male kingfishers to create iridescent emerald glimmers. Forged through painstaking work that spans seasons, artisans carefully lay and shape each individual feather—no detail is ever overlooked. Thus comes the ancient accolade: “Jade fades beside kingfisher green.”

Feather Dot
Masterpieces

Eco-friendly imitation kingfisher green captures its ethereal allure, preserving the classic texture while safeguarding the craft’s cultural legacy. Its luminous emerald hue emanates a blend of warmth and luxury, with textures that embody the essence of nature—an irreplaceable cultural icon.

Woven Grass
Hats

The Heguang Zhiying Collection centers on intangible cultural heritage straw weaving techniques from various regions. Hailed as “paintings crafted by fingertips”, this time-honored craft uses silk threads as ink and needles as brushes to outline the millennia-old aesthetic lineage on fabrics, embodying the profound heritage of straw weaving, the gifts of the earth and the warmth of handcrafting.

Legacy in Every
Strand

Straw weaving craft boasts a 7,000-year history, originating in the Hemudu period and passed down through generations to this day. It uses premium materials like ultra-fine wheat straw braids (3-3.5mm in diameter), with the entire process done by hand.

Complex
Craftsmanship

It’s extremely time-consuming—each hat takes about 200 hours to make—and master weavers are in short supply. The straw hats feature diverse decorations, incorporating patterns such as traditional Chinese frog fasteners, and blend classic textures with elegant rhythmic appeal.

Woven Grass
Masterpieces

The signature pieces of this collection are crafted by Ding Yan, Chief Designer of CHICMAX and inheritor of intangible cultural heritage straw weaving. She upholds tradition while embracing innovation, integrating folk straw weaving craft with modern fashion. Retaining the essence of intangible cultural heritage handcraftsmanship and infusing contemporary design, these pieces are exquisite straw weaving headwear that blends cultural heritage with modern fashion taste.

Embroidered
Hats

The Xiuyun Huazhang Collection features intangible cultural heritage embroidery techniques including Su embroidery, Xiang embroidery and Shu embroidery. It fuses the exquisite pattern charm of embroidery—hailed as “paintings crafted by fingertips”—with the classic silhouettes of Chinese headwear. Embodying the artisans’ ingenuity and the profound heritage of thousands of years of culture, it revives the elegant lingering charm of needle and thread on contemporary brims.

Threads of a
Civilization

Embroidery craft originated from the sericulture civilization of the Neolithic Age and has been passed down for thousands of years, serving as a core carrier of costume aesthetics.

Artisanal mastery

China’s Four Great Embroideries each boast unique features: Su embroidery is gentle and elegant, Xiang embroidery vivid and lively, Shu embroidery exquisite and delicate, and Yue embroidery luxurious and grand. All of them take silk threads as ink and needles as brushes, fully demonstrating the exquisite craftsmanship of artisans.

Embroidered
Masterpieces

This collection is known as a “wearable museum of embroidery art”. It integrates the classic patterns of the Four Great Embroideries with modern hat silhouettes, retaining the delicate texture and the millennial elegant charm of intangible cultural heritage embroidery while boasting great practicality. It is an exquisite intangible cultural heritage headwear piece that pays tribute to and disseminates traditional aesthetics.

Mother-of-Pearl Hats

The Fuguang Beiying Collection features the national-level intangible cultural heritage Jishan mother-of-pearl inlay lacquering craft at its core. It fuses the innate delicate grace of deep-sea mother-of-pearl with the classic artistic conception of Chinese headwear, embodying the warmth of handcrafting and the profound cultural heritage. It revitalizes the millennial mother-of-pearl inlay craft and brings it to new life on contemporary hat brims.

Material & Origin

The mother-of-pearl inlay craft dates back to the Shang Dynasty, using deep-sea shells as raw materials and natural lacquer as the bonding medium.

Handcrafted &
Irreplaceable

Intangible cultural heritage inheritors cut and polish the mother-of-pearl into slices as thin as cicada wings by hand, then apply dozens of layers of lacquering, air-drying and polishing for careful protection. It embodies the craftsmanship that can never be replicated by machines.

Mother-of-Pearl
Masterpieces

The signature piece is inlaid with a mother-of-pearl decorative plaque on the side. The natural mother-of-pearl shimmers with iridescent hues of blue, gold and green as the viewing angle shifts, resembling a spreading star river with fleeting light and shadow. It not only highlights the exquisite craftsmanship of this millennial art form but also endows the wearer with exclusive cultural recognition, making it an exquisite headwear piece that combines aesthetic beauty with profound cultural heritage.

Plant-Dyed Hats

The Qinglan Ranyun Collection centers on intangible cultural heritage plant dyeing techniques from various regions. It fuses the natural hues of herbal materials such as isatis root with the classic silhouettes of Chinese headwear, embodying the profound millennial heritage of intangible cultural heritage, the delicate fragrance of plants and the warmth of handcrafting. It revitalizes the ancient plant dyeing craft and brings it to new life on contemporary hat brims.

The Five Core
Processes

The plant dyeing craft has been passed down since the Neolithic Age, refined through five core processes including material collection and extraction. Premium herbal raw materials are carefully selected and hand-processed, with natural substances used for color fixation.

Naturally Unique

Techniques such as tie-dyeing and clamp-dyeing are incorporated to create unique textures. The finished products boast soft hues, skin-friendly and breathable textures, and each color carries exclusive auspicious meanings. Blending natural tactile feel with profound spiritual connotations, they possess an irreplicable intangible cultural heritage texture that chemical dyes can never match.

Plant-Dyed
Masterpieces

Natural hues are extracted from herbal materials such as isatis root, gardenia and sappan wood, presenting gentle tones of indigo, yellow and crimson. Gradient textures are integrated with intangible cultural heritage dyeing techniques, retaining the natural fragrance of plants while highlighting Chinese elegance. These are exquisite intangible cultural heritage headwear pieces that combine aesthetic value, profound cultural heritage and practicality.