ABOUT US

Founder’s Story

SUN JIANHUA

Founder Of Chicmax Brand
  • Director Of Nantong Fumei Hat And Jewelry Museum
  • Advisor Of The School Of Fashion And Creativity, Donghua University
  • President Of The Fourth Council Of The Warm House Charity Federation
  • He Is Also The Initiator Of The “China International Hat Design Competition” And The “920 China Hat Festival”.

In 2018, He Was Awarded The “Contribution To The Promotion Of Chinese Hat Culture”. Over The Years, He Has Traveled Worldwide To Collect Precious Hat Artifacts And Established One Of The Few Specialized Hat Museums In China. In The Fields Of Academia And Cultural Promotion, He Has Initiated And Published Multiple Works Related To Hat Culture, Including Random Musings, Top-Class Adornments, Hat Elegance, Poetic Hats, And Ecuador: The Homeland Of Panama Hats, Actively Promoting Chinese Hat Culture Through International Exchanges.

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Ding Yan

Chief Designer, Chicmax
  • Inheritor Of The National Intangible Cultural Heritage Project – Straw Weaving Technique
  • Gold Medal Winner, China International Hat Design Competition
  • Gold Medal Winner, Jiangsu Province Hat Design Competition
  • “Golden Finger” Award Winner, China 920 Hat Festival

Ding Yan Has Been Integrating Intangible Cultural Heritage Techniques With Modern Fashion For Over 20 Years. She Is Skilled In Designing And Crafting All Types Of Hats And Is Recognized As An All-Round Hat Designer. She Has Created Hats For Celebrities Such As Yang Liping And Zhang Yuqi, With Many Of Her Works Featured In Leading Fashion Magazines Including Elle, Harper’S Bazaar, The Hat Magazine, Surface, Comfort, And Cosmo Bride.

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Vincent Gao

Chief Designer, Chicmax
  • Inheritor Of The National Intangible Cultural Heritage Project – Straw Weaving Technique
  • Gold Medal Winner, China International Hat Design Competition
  • Gold Medal Winner, Jiangsu Province Hat Design Competition
  • “Golden Finger” Award Winner, China 920 Hat Festival

Ding Yan Has Been Integrating Intangible Cultural Heritage Techniques With Modern Fashion For Over 20 Years. She Is Skilled In Designing And Crafting All Types Of Hats And Is Recognized As An All-Round Hat Designer. She Has Created Hats For Celebrities Such As Yang Liping And Zhang Yuqi, With Many Of Her Works Featured In Leading Fashion Magazines Including Elle, Harper’S Bazaar, The Hat Magazine, Surface, Comfort, And Cosmo Bride.

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Nantong Foremost
Hats Museum

01

Through Hats, Convey Refined Lifestyle Aesthetics

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02

Through Accessories, Express Elite Taste And Attitude

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03

Through Hats, Convey Refined Lifestyle Aesthetics

Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy

04

Through Accessories, Express Elite Taste And Attitude

Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy

Photo Description Copy

05

Through Hats, Convey Refined Lifestyle Aesthetics

Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy

06

Through Accessories, Express Elite Taste And Attitude

Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy

07

Through Hats, Convey Refined Lifestyle Aesthetics

Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy,Describe the content of the copy