BRAND STORY
Brand
Introduction
Chica Timeless Glance, Beauty For A Lifetimemax
Chicmax, With The Vision Of “Becoming The World’S Finest Hat Brand,” Is Committed To Using The Best Materials, Exquisite Craftsmanship, Attentive Service, And Cutting-Edge Design To Inspire The Deepest Sense Of Elegance In People. Striving To Bring A Refined Lifestyle, Chicmax Celebrates Timeless Beauty While Valuing The Heritage Of Eastern Aesthetics. By Blending International Fashion Elements, The Brand Creates Distinctive Taste And Style For Modern Urban Women, Enhancing Their Beauty And Showcasing The Charm Of Eastern Culture.
Core
Philosophy
01
Through Hats, Convey Refined Lifestyle Aesthetics
Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy
02
Through Accessories, Express Elite Taste And Attitude
Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy
03
Through Art, Promote Eastern Hat Culture To The World
Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy，Describe the content of the copy
Hat Revival
Program
Environmental
Protection
Sustainability Philosophy
"Time Wears the Brim, Sustainability
Preserves Style"
Hats carry the passage of time, and through the Green Renewal Initiative, old hats are given new life. This cycle of style reflects both aesthetic continuity and a commitment to responsibility. For both CHICMAX hats and other high-end hats, we offer professional restoration services—including fabric refurbishment, hardware renewal, and repair of intangible cultural heritage craftsmanship.
Before Restoration
After Restoration
